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Services >> Web strategies >> Google AdWords

How to get the most
out of your Garden Center
advertising budget

"I've been in marketing and advertising for almost 20 years and Google AdWords
is the most effective ad medium I've ever seen... bar none!" ~ Rick Holberg

Listen to our AdWords Podcast  or  download our AdWords Overview (pdf)

With Google AdWords™, their groundbreaking PPC (pay-per-click) advertising program, you’ll be able to reach your potential Garden Center customers at the precise moment they’re looking for your products or services. When users search on Google, they’re demonstrating which products they’re interested in. With AdWords ads, your customers will see your Garden Center ad next to relevant search results they’ve requested. In addition, your ads could also appear on relevant search and content sites within the Google Network. With Google’s precise targeting and your ability to control how much you’re willing to pay per click, the end result is a higher return on investment (ROI) for your advertising budget.

Create the ad.
It all starts with your ad. Tell the audience what you have. Highlight the benefits of getting it – and getting it from you. AdWords text ads can be live on Google in minutes.

Show it to people who want what you have.
With Google AdWords, you only reach people interested in your Garden Center products and services. That’s because your ad only gets displayed to people seeking information related to the keywords chosen. So instead of looking for an audience, you’ve got an audience that’s looking for you.

Show it to a lot of those people.
Your ads can appear on search results as well as the Google Network of search and content sites, which includes AOL, Amazon and The New York Times. The Google Network reaches more than 80% of Internet users worldwide. Whether you need to make contact with countless thousands or a select few, Google AdWords can reach them on a neighborhood, city, state, national or global level. AdWords even allows you to create your own customized target area by designating a geographic radius or boundary... ie, 50 miles from your Garden Center.

Only pay Google when people click through to your site.
One reason AdWords ads have such incredible ROI (return on investment) is that your “I” is so little. You decide what you’re willing to pay for each click on your Garden Center ad, and you place a limit on what you’d like to spend each day (there’s no minimum spending requirement). Here’s the best part – no matter how many times your ad appears in search results, you only pay Google when people click on your ad. That means you’re investing in definite leads, not hit-or-miss ads. And the brand value of repeated name exposure at no cost is a huge program benefit.

01. There are three easy steps to getting started on this sure-fire advertising program:

GreenBranding is a full-service branding and advertising agency specializing in garden centers, nurseries, greenhouses and landscaping businesses. We customize our online advertising services to each retail garden center or nursery need and match up the right solutions for the intended goals of your green industry business. Google AdWords is one of those strategies. To get started contact us for a quote.

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GreenBranding... a branch of holberg design >>

717.843.4048 >> 391 Greendale Road, York, PA USA >> IM:

For more information on GreenBranding and other information you have seen on this site contact

GreenBranding and holberg design possess considerable marketing and branding expertise in the Garden Center industry.

We have over 35 years of professional creative experience in the following marketing and advertising disciplines: branding, brand, brand development, branding for retail, retail branding, branding for garden centers, branding for retail garden centers, branding for garden centers, branding for retail nurseries, branding for the green industry, marketing for garden centers, marketing for retail garden centers, marketing for garden centers, marketing for retail nurseries, marketing for nurseries, marketing for the green industry, advertising for retail garden centers, advertising for garden centers, garden center ads, garden center advertisements, garden center sales ideas, garden center design, advertising for retail nurseries, advertising for nurseries, advertising for the green industry, signs for retail garden centers, signs for garden centers, signs for retail nurseries, signs for nurseries, signs for the green industry, signage for retail garden centers, signage for garden centers, signage for retail nurseries, signage for nurseries, signage for the green industry, garden center signs, web sites for retail garden centers, web sites for garden centers, web sites for retail nurseries, web sites for nurseries, web sites for the green industry, websites for retail garden centers, websites for garden centers, websites for retail nurseries, websites for nurseries, websites for the green industry, garden center marketing, nursery marketing, garden center websites, garden center web sites, garden center advertising, garden center displays, nursery websites, nursery web sites, nursery marketing, nursery advertising, Google AdWords, Google adwords, online advertising, advertising, advertising agency, advertising marketing, adwords, adwords advertising, adwords campaign, adwords campaigns, adwords internet marketing, adwords marketing, adwords setup, adwords strategy, agency branding design, brand design, brand identity, brand identity design, brand marketing, brand strategy, branding, branding advertising, branding agencies, branding agency, branding and marketing, branding companies, branding company, branding consultant, branding consultants, branding design, branding firm, branding marketing, branding programs, branding service, branding strategies, branding strategy, business branding, company branding, corporate branding, corporate identity design, corporate logo identity, garden center advertising, garden center design, garden center marketing, graphic design, graphic design advertising, graphic design agency, graphic design company, graphic design marketing, graphic design website, graphic design websites, graphic web design, identity branding, identity design, image branding, internal branding, marketing, marketing branding strategy, online branding, online sign design, print design agency, retail branding, sign design, strategic branding, ppc advertising, pay per click programs, payper click advertising, pay per click programs...

Garden Centre marketing and advertising plans
Strategic marketing is defining where should we spend your Garden Centre marketing and advertising dollars. What are my potential customers reading and where do they get their information? GreenBranding researches your target audience and then plots a course to help you reach your Garden Centre or nursery sales goals.

Garden Centre visual identity development & enhancement
We have experience in Garden Centre logo design, corporate identity design and developing branding campaigns. Put your best foot forward with a professionally designed logo, colour scheme and visual identity.

Retail Garden Centre environmental design
GreenBranding creates Garden Centre signs, sales center themes, displays, banners, exterior signs, interior signs and POP displays. You've spent a lot of time and money getting your potential customer to your Garden Centre front door... now is the time to close the deal.

Garden Centre web site development
We specialize in Garden Centre web site usability issues and creating marketing opportunities with your Garden Centre web site. Creative Garden Centre web site design and development. Web site enhancements. We are your web site pros.

Podcasts/Vidcasts, blogs and other emerging technologies
Website development. Internet broadcasting. Corporate communications. Use the latest web technologies to keep your Garden Centre employees in-the-loop. Share thoughts of where the company is headed from the key employees themselves! Do you have constant technical updates to share? Use the power of podcasting to keep your people up on the current issues and make your employees feel like they're part of a team.

Internet marketing for Garden Centres
Banner ads. Strategic web advertising. Search engine marketing. Developing email campaigns. And, we are one of the few web design companies that are currently enrolled in the Google AdWords Qualified Advertising Professional Program!

Get your Garden Centre noticed. Be different. Stand tall. Don't be afraid of standing out... be very afraid of not. We are specialists in creating effective Garden Centre advertising campaigns.

Still an important and tangible Garden Centre marketing tool. With the help of quality brochures, catalogues, fact sheets, posters, flyers and newsletters your brand is whole and complete in the minds of consumers.

Impact mailings
We develop high impact Garden Centre postcards, Loyalty Cards and design targeted mailings... all while maintaining mailing restrictions. We are experts in creating effective mailing campaigns.

Garden Centre newsletters
Do you generate a Garden Centre newsletter? If so, how different is it from other newsletters that employees and customers see? GreenBranding creates newsletters that reflect your Garden Centre's character and extends your brand internally (and externally as well).

Internal branding programs
Do your Garden Centre employees know your mission statement? If so, do they care? Create a mission statement that is truly unique and motivating to people. Then, display parts of it tastefully... everywhere and anywhere.

holberg design - copyright - marketing - graphic design - advertising - corporate identity development