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Image shapes perception

Taking your Garden Center visual brand image to the next level

Current Article >> A "Brand" New Stauffers of Kissel Hill Garden Center

How does your Garden Center image affect your brand? Take a look above at the two simple shop signs. Now... in which store would you expect to pay less? In which place would you expect to find a better quality product? Which sign design "fits" the name of the shop?

Your garden center image creates perceptions in your customers' minds, and their perception should match your offerings and services. If they don't, then you're marketing may be off base.

With the perception of increased value you can increase your prices to match. How do you increase the value you supply to your customers? By focusing on what you do differently and changing their perception of your business... by matching your image with this unique value.

Make your business look special and inviting. Brighten your colors. Create a sense of style. Develop a garden center signage program that fits your brand and creates mood. Create marketing materials that tell a story and have emotional appeal. Show the value you have and showcase why they should shop with you.

Current Article >> A "Brand" New Stauffers of Kissel Hill Garden Center

In this article you will find a brand redesign, with before and after examples, illustrating the power of perception. Read the article... and then take a look at what your brand's visual identity program is saying to your customers.

Ready for a Garden Center makeover of your own? We make the first step easy! Consider a GreenBranding Site Visit... your own personal on-site review from a professional green industry brand consultant. Learn more here.

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info@gardencentermakeover.com

GreenBranding >> 717.843.4048 >> IM: holdes@mac.com

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Current Article >>
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CASE STUDY
A new Garden Center brand for Stauffers of Kissel Hill

Future Articles >>
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SUBMIT YOUR SIGN!
Send us your a photo of your entrance sign for a possible review and makeover.
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Send us your a photo of your current advertisement for a possible review and makeover.

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