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SYNOPSIS:
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YOUR BRAND
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GREENBRANDING
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THE TEAM
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CONTACTS
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Synopsis >> The Team

We are out standing in the field of Garden Center branding and marketing

Management and creative team

With over 35 years of combined branding, advertising and marketing experience, GreenBranding's management team is ready to hit the turf and work hard for your business.

Richard Holberg >>

Agency Principal: President
B.S. in Art Education, Kutztown University, 1980

Expertise:
Creating unique and goal-driven relationships with business owners, marketing managers and inhouse design teams. Rick is known and respected for his insightful creative solutions. Rick has created successful relationships with regional and national Fortune 500 companies including The Pfaltzgraff Co., Harsco Corp., to name just a few.

In addition to his creative duties, Rick is also responsible for web site design and technical expertise. His knowledge and abilities garnered him an invitation to beta test a new multimedia software from Quark Inc., a Boulder, CO based software developer.

Rick also oversees all aspects of media buying and media contracts.

Awards:
Rick is the recipient of the Central Penn Business Journal's Forty Under 40 Award, Kutztown University's 1995 Young Alumni of the Year Award, and the American Advertising Federation Silver Medal Award. He stays professionally involved with his alma mater, the Ad Club of Central Pennsylvania and the Bradley Academy for the Visual Arts.

Vincent Reedy >>

Creative Director
Art Institute of Pgh. & Duquesne University

Expertise:
Capturing the clients' vision and developing brands and design campaigns that excite the consumer into action. Vincent is experienced in all things print and web, along with signage and environmental design.

Vincent has worked with companies spanning various industries. From INC 500 Companies to international consulting firms to regional builders, Vincent has helped to create and enhance leading brands for companies, products and services.

Vincent also is an instructor for the Bradley Academy for the Visual Arts.

Awards:
Vincent is the winner of various creative awards spanning different design disciplines. Best brand development, best web site design, best advertising campaign, best brochure design, best sales center design and best mailer campaign are among just a few winning solutions created for clients.

Here are recent trade journal articles to which we contributed content:

Cross Marketing Dos and Dont's: Garden Center magazine - November 2009
Cross merchandising is trickier than it seems. If done well, you’ll see huge turns on the displayed items. But too often, easily avoided mistakes lead to stagnant sales.
"You have to be bold enough to attempt it. Sometimes that boldness means you will put things together that might not work visually, but until you try it you won’t know if it is shoppable for your customers" ... Read more

Make the most of your store's hot spots: Garden Center magazine - August 2009
Everyone knows that displays work. As in all things, though, some are much better at playing with the nuances and know how to get the most from their high real estate areas of the store... Read more

Traffic flow patterns that work: Garden Center magazine - February 2009
The goal of traffic flow is obvious, said Richard Holberg, president of Holberg Design in York, Pa. It’s to get customers to go where you want.
Too often, retailers think about a store layout as if it were a set of blocks. Each department represents a self-contained block, with plenty of thought given to how customers will find product within its borders. Where garden retailers stumble is in how to help customers navigate the entire store... Read more


ANLA-American Nursery and Landscapers Association
proud member

 

green branding - garden center branding - garden center marketing

info@gardencentermakeover.com

GreenBranding >> 717.843.4048 >> IM: holdes@mac.com

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