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Services >> GreenBranding Site Visit

We make the first step easy!

Are you confused about how to start a branding project... or do you need to develop a better understanding of the impact an integrated brand can have on your business?
Consider our Site Visit program.
It's an economical way to have a personal on-site review from a professional green industry brand consultant. During the visitation day we take photos and gather specific information about your facility and your brand. After the visit, we prepare a full report (with images) showing our creative review of your current brand along with a set of recommendations as to next steps in creating your updated image. We also prepare a preliminary budget so you can begin to understand what the impact is on time and money. The outcome is a professional review of your brand, a pathway to revising your brand and an understanding of the bottom line impact of undertaking this type of project. A detailed listing of Site Visit components is shown below.
To get started contact us for a Site Visit quote.

Take a look at a previous Site Visit outcomes >> Mostardi Nurseries or Herbein's

01. Prior to your Garden Center/Retail Nursery site visit:

      • We'll ask you to complete an information sheet and provide samples of existing core brand elements
      • Creative review of core brand elements
        • Mission statement + Taglines + Key messaging
        • Logo
        • Brand colors
      • Creative review of major brand touchpoints
        • Brochures
        • Mailers
        • Print advertisements
        • Radio and cable TV ads
        • Tone of copy and personality of messages
        • Website
        • Email marketing
        • Employee uniforms
        • Fleet graphics
        • Employee Scripts
        • Types and use of incentives
        • Community outreach efforts

02. One-day visit to your Garden Center/Retail Nursery site:

      • Creative Review - on-site brand connection of logo, colors, messaging, etc. of
        • Exterior
          • Curb appeal
          • Storefront
          • Entrance
          • Signage effectiveness
        • Inside
          • Decompression zones
          • Traffic flow
          • Hot spots
          • Shopping aisles and product placement
          • Discount area
          • Signage effectiveness
          • Sales completion zone
          • Compelling – idea-building displays
        • Review buying experience
        • Store appeal
          • Invite people to stay longer
          • Inspire people to buy items
          • Rest areas
          • Sharing knowledge with customers
          • Employee presence and personality
          • Employee uniform
          • Review employee scripts
        • Fleet graphics
        • Employee brand awareness and adherence
          • Uniforms
          • Welcome script
          • What do the employees think about their store?
        • Review competition in the area

03. After the visit you receive a detailed Creative Brief of the following:

      • Detailed findings on above items
      • Your outreach personality (What you say you are)
      • Reality check - Store personality (Who you really are)
      • Review missed opportunities
      • How to increase brand awareness
      • List of recommended changes and how to move forward
      • Hot items - brand elements to change now!
      • Preliminary budget to achieve recommended changes

Take a look at a previous Site Visit outcomes >> Mostardi Nurseries or Herbein's

We are a full-service garden center branding and marketing agency. We customize our services to each retail garden center or nursery need and match up the right solutions for the intended goals of your green industry business. To get started contact us for a Site Visit quote.

green branding - garden center branding - garden center marketing

info@gardencentermakeover.com

GreenBranding >> 717.843.4048 >> IM: holdes@mac.com

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>> We are experts in helping you achieve your green business goals...

Strategic planning

Brand development

Marketing

Advertising

Print

Web sites

AdWords

Displays

Signage

Brand identity

Sales Centers

PR

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